Blog post on Klein

I am a Jeep girl.

All of my life my family has driven some sort of Jeep and actually at this moment three out of the four people in my family have a Jeep. When we look for new cars or SUV’s I look first at the Jeep brand.

I agree with Klein when she talks about how “it is not so much the product that is branded, as the consumer who is branded.” The product of the car is not what my family and I look into as what we want, but it is the brand, the thought of having another Jeep in the family. The Jeep is in my mind a great product, yet it has become a brand in the fact that I look at whatever the Jeep brand creates I am going to love. When we as a family are looking at cars we would never go for the Chevrolet or the Ford, we stay with the Jeep because it is what is familiar.

The Jeep brand means loyalty, memories, and adventures to my family. We are always loyal customers, we make memories on road trips, and we create adventures with this brand.Each person has a car that is appropriate for that specific person. I mean think about! We take serious care to our cars. Most people even name their cars like they are part of their family. I even have friends that talk to their cars like they are their kids. We become a brand and we love that brand.

Klein believes that we are being exploited by the brand, but I am exploiting the brand by loving it and understanding how the brand can benefit me in the long run. I stay true to a brand and that brand in my mind stays true to me.